Digital De Agostini’s Super! 2nd screen app enables teenagers to interact with its programmes and win presents
Eindhoven, The Netherlands, January 30 2014 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and De Agostini Editore, an Italian multinational company leader in creating content, products and services that operates in 30 countries and publishes in 13 languages, today announced the launch of Super!, an innovative 2nd screen app targeting the Italian youth market.
”We are the first in Italy to deploy a 2nd screen app with a teenage audience in mind. Given the Italian youth market’s love of smartphones and tablets, we are looking forward to high level of engagements,” said Pierfrancesco Gherardi, Managing Director, De Agostini Digital. “We strongly believe in delivering original and innovative experiences to our end users. I believe that enabling viewers to interact with the programmes will be critical to TV future successes. The Super! app further evidences our capacity to adapt to the changing media landscape and to develop new strategies to delight our audiences.”
The immersive app, deployed by the group’s DTT channel Super!, enables teenagers to use an avatar to interact with their favourite programmes. To incentivise its audience to participate, Super! will reward the top 5 weekly users with prizes and gifts. The smartphone and tablet app was developed by Vetrya and relies on its powerful Tivin platform which integrates Civolution’s Automatic Content Recognition (ACR) technology SyncNow® to synchronise the experience between the two screens. Upon registration, the young viewer is requested to create an avatar that will be used to interact with the programmes including access to original content, taking part in quizzes and collecting stars to receive valuable gifts such as speakers, headphones, handsets, sunglasses and more.
‘’The second screen model is the new paradigm in interactive TV. We are investing heavily on these new innovative digital services as we truly believe that these will transform the world of television as we know it today,’’ said Luca Tomassini, founder and CEO of Vetrya. ‘’Through our partnership with Civolution, using our platform tivin (www.tivin.it), we offer a series of 2nd screen interactive TV services - couch commerce, voting, social TV - that can be monetized by publishers and broadcasters exploiting the natural channel of return internet through specific applications. We are proud to enable the innovative television channel “Super!” towards full convergence between the world of traditional TV and broadband’’.
“We have seen a strong rise in demand for ACR technologies over the past few months to sync innovative 2nd screen apps or enable TV-Synchronized advertisements. This is a good indicator that the media and advertising industry continues to embrace the multi-screen TV reality and the need to bridge the two together,” said Andy Nobbs, CMO, Civolution. “We are pleased to be working again with our Italian partner Vetrya to enable De Agostini Editore to create stronger ties with their younger audiences, who as ‘digital natives’ will naturally adopt companion screens apps while watching the TV that’s most relevant to their age-group.”
The synchronization between the content and the second screen relies on Civolution’s widely deployed and highly scalable SyncNow ACR solution. SyncNow enables real-time identification and second-accurate synchronization between broadcast, on-demand or recorded content and interactive applications on companion devices - tablets, smartphones and laptops - to present compelling synchronized interactive user experiences. SyncNowalready powers a range of 2nd screen consumer applications for movie and show producers, broadcasters, second screen platform providers and advertisers worldwide.
Super! in a nutshell:
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting based applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.
About De Agostini Editore:
De Agostini Editore S.p.A., 100% owned by De Agostini S.p.A., is an Italian multinational company leader in creating content, products and services; it operates in 30 countries and publishes in 13 languages . De Agostini Editore is responsible for the co-ordination and strategic management of all the Group’s operating companies in the publishing sector in Italy and throughout the world. The company controls: De Agostini Publishing, a worldwide leader in Partworks business, with a production that ranges from sample collections to reference with digital content, from hobby courses to educational and edutainment products for children, from products flow packs to trading cards; De Agostini Libri that manages the publishing activities in Italian market, focusing on design and production of books, tourist guides, maps and scholarly publishing and on the sectors of publishing promotion and commercial services; Editions Atlas France and Editions Atlas Suisse which operate Direct Marketing business, bringing deliveries directly to customers’ home; Digital De Agostini, a division created to strengthen and develop the presence of De Agostini on digital platforms (sat. Tv and DTT, on line, mobile).
Vetrya is an Italian group global leader in the supply of multiscreen platforms, media asset management, mobile entertainment, mobile commerce, internet tv and broadband services. It develops services, applications and platforms for OTT and digital media. It operates on media markets, telecommunications, broadband, products, outsourcing and content management - with functional skills of projects development, value-added services, converged platforms and applications on any type of broadband devices. Through two centers of competence “content media & entertainment” and “multimedia broadband innovation center”. Vetrya accompanies its customers toward the new digital era, simplifying the management of all activities of new distribution channels, reducing costs and developing the efficiency to manage the distribution of content through multiple channels: connect tv, smartphone, tablet, web.
For more information:
Civolution Director Marketing
Tel: +44 (0)207 845 7371
Tel: +44 (0)20 7486 4900
Beck Media & Marketing
Tel: +1 310 300 4800
Vetrya General Manager
Tel: +39 0763 393818
Sempre più multimediale Super! il canale dedicato ai ragazzi sul 147 del digitale terrestre.
Grazie alla App Second Screen Super Tv - realizzata da vetrya - i telespettatore possono interagire in tempo reale con il canale, giocare con Super!, vincere gadget ed essere aggiornati su palinsesto e attività del canale.
”Il crescente uso di tablet e smartphone associato con applicazioni e le tecnologie di sincronizzazione hanno aperto nuove strade per i servizi di televisione interattiva. Il second screen oltre diventare una esperienza aumentata della tv lineare è lo strumento che converge i mondi televisivi, internet e dispositivi mobili. Attraverso la nostra piattaforma tivin abilitiamo l’interazione tra i programmi televisivi in onda, creando un coinvolgimento attivo tra l’editore e gli spettatori – commenta Luca Tomassini, Presidente del Gruppo Vetrya - Siamo orgogliosi di abilitare questi servizi innovativi per il primo canale televisivo dedicato al target teen: Super! Un progetto che concretizza ancora una volta la piena convergenza tra il mondo della tv tradizionale e quello del broadband”.
“Siamo tra i primi ad attivare questa modalità di fruizione sul target teen, peraltro già molto orientato sull’uso dei nuovi mezzi. E’ un’operazione in cui crediamo molto – sottolinea Pierfrancesco
Gherardi, managing director DeA Digital – e che pensiamo possa interessare molto anche gli investitori, oltre la tabellare e verso progetti di branded entertainment capaci di utilizzare le peculiarità di ciascuno schermo con l’attivazione di leve di ingaggio molto forti. Una strada che aggiunge valore al possibile investimento di categorie merceologiche nuove come quella degli Electronics”.